Privacy policy

Last updated: October 17, 2026

Privacy Policy

Last updated: [DATE]

This Privacy Policy explains how [STORE NAME] (“we”, “us”, or “our”) collects, uses, stores, and shares personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

Business name: [LEGAL BUSINESS NAME]
Website: [WEBSITE URL]
Email: [EMAIL ADDRESS]
Business address: [BUSINESS ADDRESS]

By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for a particular activity, we will obtain that consent separately.

1. Information We Collect

1.1 Information you provide

Depending on how you interact with us, we may collect:

  • Contact information: Name, email address, telephone number, and billing or delivery address.
  • Order information: Products purchased, order number, transaction status, delivery instructions, and order history.
  • Payment information: Payment status, transaction reference, payment method, and related details provided by our payment service provider. We generally do not receive or store complete payment card details.
  • Customer support information: Messages, emails, photographs, and other information you provide when requesting assistance, a return, refund, or replacement.
  • Account information: Login details and preferences if you create an account.
  • Marketing preferences: Your choices about promotional emails, messages, or other communications.

Please do not send us passwords, full card details, or other sensitive information through ordinary email or customer support messages.

1.2 Information collected automatically

When you visit our website, we or our service providers may collect technical and usage information, such as your IP address, browser type, device information, approximate location derived from your IP address, pages viewed, referring website, and interactions with the store.

This information may be collected through cookies, pixels, analytics tools, and similar technologies, subject to applicable law and your preferences.

1.3 Information from service providers

We may receive information from Shopify, payment gateways, delivery partners, analytics providers, advertising platforms, fraud-prevention services, and other providers that help us operate our store and fulfil orders.

2. How We Use Your Information

We use personal information for legitimate and disclosed business purposes, including:

  • Processing, confirming, dispatching, and delivering orders.
  • Communicating order updates, tracking information, and service notifications.
  • Processing eligible cancellations, returns, refunds, and replacements.
  • Responding to questions, complaints, and customer support requests.
  • Maintaining, securing, and improving our website and shopping experience.
  • Detecting fraud, unauthorised transactions, misuse, and security incidents.
  • Meeting applicable legal, accounting, tax, regulatory, and recordkeeping requirements.
  • Sending promotional communications where permitted and, where required, with your consent.
  • Measuring advertising effectiveness and website performance where permitted by law and your preferences.

We will not use personal information for purposes incompatible with applicable law or with the purposes disclosed to you.

3. When We Share Information

We may share relevant information with the following categories of recipients:

  • Shopify: To host and operate our online store and support checkout and order management.
  • Payment providers: To process payments, refunds, and fraud checks.
  • Suppliers and fulfilment partners: To prepare and ship products directly to customers where required by our fulfilment model.
  • Courier and logistics companies: To deliver orders and provide tracking or delivery updates.
  • Technology and service providers: To support customer service, analytics, website functionality, security, and communications.
  • Advertising and analytics partners: To measure campaigns or personalise advertising, subject to applicable law and your choices.
  • Professional advisers and authorities: Where reasonably necessary for legal compliance, dispute resolution, or the protection of rights and safety.

We require service providers to handle information appropriately for their assigned purposes. We do not sell personal information for money. Any sharing or disclosure will be subject to applicable legal requirements.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, local storage, and similar technologies to:

  • Keep the shopping cart and checkout working.
  • Remember preferences and improve website functionality.
  • Understand website traffic and performance.
  • Help detect fraud and maintain security.
  • Measure marketing campaigns and, where permitted, support relevant advertising.

Some cookies are necessary for the website to function. Other cookies may require your consent under applicable law.

You may be able to manage cookies through our cookie banner, available website settings, or your browser. Blocking certain cookies may affect some website features. Browser-based controls may not automatically opt you out of every form of tracking.

5. Third-Party Services and Links

Our store may use third-party services or contain links to other websites. Those services may collect or process information under their own privacy policies.

Examples include Shopify, payment gateways, analytics tools, advertising platforms, and delivery services.

We encourage you to review the privacy policies of the relevant providers. We are not responsible for the independent privacy practices of external websites that we do not control.

6. Data Security

We use reasonable technical, organisational, and administrative safeguards designed to protect personal information against unauthorised access, misuse, alteration, loss, or disclosure.

These measures may include access controls, secure service providers, and limiting access to information to people who need it for business purposes.

No website, transmission method, or electronic storage system can be guaranteed to be completely secure. If a personal-data breach occurs, we will take appropriate steps and provide notifications where required by applicable law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including order fulfilment, customer service, legal compliance, accounting, fraud prevention, and dispute resolution.

Retention periods may vary according to the type of information and the applicable legal requirements. When information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it securely, subject to lawful retention obligations and technical limitations.

8. Your Privacy Rights and Choices

Subject to applicable law, you may be able to:

  • Request access to personal information we hold about you.
  • Request correction or updating of inaccurate information.
  • Request deletion of information where deletion is legally available.
  • Withdraw consent for processing that relies on your consent.
  • Opt out of promotional emails using the unsubscribe link or by contacting us.
  • Exercise other applicable privacy rights through the contact details below.
  • Raise a complaint with us or the relevant authority where permitted by law.

We may need to verify your identity before acting on a request. Certain information may need to be retained where required by law or necessary to establish, exercise, or defend legal claims.

We will handle requests in accordance with applicable Indian data-protection law, including provisions of the Digital Personal Data Protection Act, 2023 and associated rules to the extent in force and applicable.

9. Children’s Privacy

Our store is intended for a general shopping audience and is not designed to knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us in circumstances where collection was not permitted, please contact us so that we can assess the matter and take appropriate action.

10. International Data Processing

Some service providers may process information on servers or in locations outside India. Where personal information is transferred or processed internationally, we will take steps required by applicable law and the arrangements governing those services.

11. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our business, services, technology, or legal obligations. The updated version will be published on this page with a revised “Last updated” date.

12. Contact Us and Privacy Complaints

For privacy questions, access or correction requests, or complaints, contact:

Store: [STORE NAME]
Legal business name: [LEGAL BUSINESS NAME]
Email: [EMAIL ADDRESS]
Telephone: [PHONE NUMBER]
Address: [BUSINESS ADDRESS]

Privacy or grievance contact: [NAME / DESIGNATION]

We will acknowledge and handle complaints within the timelines prescribed by applicable law. If a grievance officer is required for our business, their name, designation, and contact details will be displayed clearly on our website.